For centuries, if not millennia, people have associated the basic tastes (eg, sweet, bitter,
salty, and sour) with specific colours. While the range of tastes may have changed, and the …

The colour and other visual appearance properties of food and drink constitute a key factor
determining consumer acceptance and choice behaviour. Not only do consumers associate …

Purpose Here the authors investigate the effects of a visual color cue (brown color) on
saltiness expectations, emotional responses and purchase intention of commercial soy …

Human food is composed of loads of chemicals derived naturally as well as unintentionally
through environmental sources. Food additives added purposefully, play an important role in …

We report a study designed to examine color-flavor interactions in computerized associative
learning tasks. In Experiment 1, participants learned to associate certain flavor labels (ie …

ABSTRAK Kampung Sayur di Kelurahan Landasan Ulin Utara (LAURA), Kota Banjarbaru,
merupakan kawasan agroindustri yang banyak ditemukan berbagai jenis komoditas …

El incremento de la población mundial, la disminución de los recursos naturales y la
tendencia de las personas a elevar el nivel de vida, entre otros factores, están influyendo en …

The kinetics of color degradation during storage of hard candies with the addition of dye
from the orange cress flower (Tropaeolum majus L.) was evaluated. The flowers were …