[图书][B] The psychology of advertising
BM Fennis, W Stroebe - 2020 - taylorfrancis.com
The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …
A structural model of intrinsic motivation: On the psychology of means-ends fusion.
The term intrinsic motivation refers to an activity being seen as its own end. Accordingly, we
conceptualize intrinsic motivation (IM) as (perceived) means-ends fusion and define an …
conceptualize intrinsic motivation (IM) as (perceived) means-ends fusion and define an …
It's about time: Earlier rewards increase intrinsic motivation.
K Woolley, A Fishbach - Journal of personality and social …, 2018 - psycnet.apa.org
Can immediate (vs. delayed) rewards increase intrinsic motivation? Prior research
compared the presence versus absence of rewards. By contrast, this research compared …
compared the presence versus absence of rewards. By contrast, this research compared …
Associative attitude learning: A closer look at evidence and how it relates to attitude models
O Corneille, C Stahl - Personality and Social Psychology …, 2019 - journals.sagepub.com
Associative attitude learning is typically viewed as a low-level process that automatically
registers mere co-occurrences between stimuli, independent of their validity and relational …
registers mere co-occurrences between stimuli, independent of their validity and relational …
Automatic affective evaluations of physical activity
Initiating physical activity can be difficult. Maintaining regular activity is even more
challenging. Fewer than 5% of US adults attain even 30 min of daily moderate-vigorous …
challenging. Fewer than 5% of US adults attain even 30 min of daily moderate-vigorous …
[HTML][HTML] Food addiction: implications for the diagnosis and treatment of overeating
With the obesity epidemic being largely attributed to overeating, much research has been
aimed at understanding the psychological causes of overeating and using this knowledge to …
aimed at understanding the psychological causes of overeating and using this knowledge to …
Propositional models of evaluative conditioning
J De Houwer - Social Psychological Bulletin, 2018 - spb.psychopen.eu
Although propositional models of associative learning are often referred to in the literature
on evaluative conditioning (EC), it has not yet been clearly stipulated what propositional …
on evaluative conditioning (EC), it has not yet been clearly stipulated what propositional …
Attitudes beyond associations: On the role of propositional representations in stimulus evaluation
The idea that attitudes are associations in memory has been very influential. We highlight an
alternative perspective according to which stimulus evaluation is mediated by propositional …
alternative perspective according to which stimulus evaluation is mediated by propositional …
Using aversive images to enhance healthy food choices and implicit attitudes: An experimental test of evaluative conditioning.
Objective: To examine the effect of communicating images of energy-dense snack foods
paired with aversive images of the potential health consequences of unhealthy eating, on …
paired with aversive images of the potential health consequences of unhealthy eating, on …