In this chapter, the authors identify the major concepts contained within the Elaboration
Likelihood Model (ELM), review empirical research supporting the model, identify and …

This chapter covers attitudes in relation to beliefs, intentions, behaviors and goals, and also
discusses the influence of various processes of attitude formation and change, including …

Associative accounts suggest that implicit (indirectly measured) evaluations are sensitive
primarily to co-occurrence information (eg, pairings of gorges with positive experiences) and …

Dissociating meat from its animal origins helps consumers deal with the cognitive
dissonance resulting from liking meat but disliking causing pain to animals. Extending …

Six experiments, involving a total of 6,492 participants, were conducted to investigate the
relative effectiveness of repeated evaluative pairings (REP; exposure to category members …

Background and objectives Fear conditioning paradigms use various measures to assess
learned fear, including autonomic arousal responses like skin conductance, and self-reports …

Accounting for how the human mind represents the internal and external world is a crucial
feature of many theories of human cognition. Central to this question is the distinction …

Two longitudinal studies of 233 newlywed couples suggest that automatic attentional and
evaluative biases regarding attractive relationship alternatives can help people maintain …

Things afford positive, neutral, or negative long-run effects on the replicative probability of
the focal individual's genes. At the most general level, values are internal estimates of those …

Evaluating stimuli along a good–bad dimension is a fundamental computation performed by
the human mind. In recent decades, research has documented dissociations and …