Fear arousal is widely used in persuasive campaigns and behavioral change interventions.
Yet, experimental evidence argues against the use of threatening health information. The …

This chapter addresses two questions; how big is the “gap” between intentions and
behavior, and what psychological variables might be able to “bridge” the intention–behavior …

With the textile industry satisfying steadily increasing consumption levels, excessive usage
of valuable natural resources provokes a major environmental footprint: 118 billion cubic …

Although online retailing is applying livestreaming to promote both hedonic and utilitarian
products, the differential effectiveness of utilizing this tool across the two types of products is …

Investigations of computer user behavior become especially important when behaviors like
security software adoption affect organizational information resource security, but adoption …

Holding a strong goal intention (“I intend to reach Z!”) does not guarantee goal achievement,
because people may fail to deal effectively with self‐regulatory problems during goal …

Although some people may develop an intention to change their health behaviour, they
might not take any action. This discrepancy has been labelled the “intention–behaviour …

Reducing obesity is an important preventive strategy for people who are at increased risk of
major disabling or life-threatening conditions. Behavioural treatments for obesity are …

In the 1950s US public health researchers began developing psychological models
designed to enhance the effectiveness of health education programmes (Hochbaum 1958; …

Research into the effects of fear-arousal on precautionary motivation and action is reviewed.
Current models do not adequately distinguish between emotional (ie, fear arousal) and …