No end in sight? A greenwash review and research agenda

AW Montgomery, TP Lyon… - Organization & …, 2023 - journals.sagepub.com
Greenwashing is more virulent than ever. A profusion of environmental, social, and
governance and net zero commitments are becoming fraught with questionable and …

Brand activism: A literature review and future research agenda

A Cammarota, M D'Arco, V Marino… - International Journal of …, 2023 - Wiley Online Library
Brand activism is a new and fragmented phenomenon that has been attracting growing
attention from scholars. Research on this topic is still at an exploratory stage and in need of …

Brands taking a stand: Authentic brand activism or woke washing?

J Vredenburg, S Kapitan, A Spry… - Journal of public policy …, 2020 - journals.sagepub.com
In today's marketplace, consumers want brands to take a stand on sociopolitical issues.
When brands match activist messaging, purpose, and values with prosocial corporate …

Is culture good for you?

O Brook, D O'Brien, M Taylor - Culture is bad for you, 2020 - manchesterhive.com
I distinctly remember one of the first times I went to a contemporary gallery; I can't remember
which one it was. I was 17. I walked in the door and I was made to feel like a piece of shit …

[图书][B] Confidence culture

S Orgad, R Gill - 2021 - books.google.com
In Confidence Culture, Shani Orgad and Rosalind Gill argue that imperatives directed at
women to “love your body” and “believe in yourself” imply that psychological blocks rather …

Is femvertising the new greenwashing? Examining corporate commitment to gender equality

Y Sterbenk, S Champlin, K Windels… - Journal of Business Ethics, 2022 - Springer
This study examined the potential for a new area of corporate social responsibility (CSR)
washing: gender equality. Companies are increasingly recognized for advertisements …

Authenticating brand activism: Negotiating the boundaries of free speech to make a change

O Sibai, L Mimoun, A Boukis - Psychology & Marketing, 2021 - Wiley Online Library
Activist brands commonly engage in controversies to redefine which opinions and ideas are
acceptable to express publicly. We conceptualize this practice as free speech boundary …

Woke? Affect, neoliberalism, marginalised identities and consumer culture

A Kanai, R Gill - New Formations, 2020 - ingentaconnect.com
Reading the current conjuncture is challenging. Alongside the exigencies of the current
global pandemic, we live in a moment of resurgence of right-wing nationalism, populism …

'We're all in this together': Commodified notions of connection, care and community in brand responses to COVID-19

F Sobande - European Journal of Cultural Studies, 2020 - journals.sagepub.com
The current COVID-19 (coronavirus) global pandemic has resulted in a wave of advertising
and marketing approaches that are based on commodified concepts of human connection …

Rethinking diversity strategies: An application of paradox and positive organization behavior theories

DA Waldman, JL Sparr - Academy of Management Perspectives, 2023 - journals.aom.org
Diversity is a topic that is garnering much attention in society and organizations.
Unfortunately, diversity initiatives have the potential to focus only on diversity while …