No end in sight? A greenwash review and research agenda
AW Montgomery, TP Lyon… - Organization & …, 2023 - journals.sagepub.com
Greenwashing is more virulent than ever. A profusion of environmental, social, and
governance and net zero commitments are becoming fraught with questionable and …
governance and net zero commitments are becoming fraught with questionable and …
Brand activism: A literature review and future research agenda
Brand activism is a new and fragmented phenomenon that has been attracting growing
attention from scholars. Research on this topic is still at an exploratory stage and in need of …
attention from scholars. Research on this topic is still at an exploratory stage and in need of …
Brands taking a stand: Authentic brand activism or woke washing?
In today's marketplace, consumers want brands to take a stand on sociopolitical issues.
When brands match activist messaging, purpose, and values with prosocial corporate …
When brands match activist messaging, purpose, and values with prosocial corporate …
Is culture good for you?
I distinctly remember one of the first times I went to a contemporary gallery; I can't remember
which one it was. I was 17. I walked in the door and I was made to feel like a piece of shit …
which one it was. I was 17. I walked in the door and I was made to feel like a piece of shit …
Is femvertising the new greenwashing? Examining corporate commitment to gender equality
This study examined the potential for a new area of corporate social responsibility (CSR)
washing: gender equality. Companies are increasingly recognized for advertisements …
washing: gender equality. Companies are increasingly recognized for advertisements …
Authenticating brand activism: Negotiating the boundaries of free speech to make a change
Activist brands commonly engage in controversies to redefine which opinions and ideas are
acceptable to express publicly. We conceptualize this practice as free speech boundary …
acceptable to express publicly. We conceptualize this practice as free speech boundary …
Woke? Affect, neoliberalism, marginalised identities and consumer culture
Reading the current conjuncture is challenging. Alongside the exigencies of the current
global pandemic, we live in a moment of resurgence of right-wing nationalism, populism …
global pandemic, we live in a moment of resurgence of right-wing nationalism, populism …
'We're all in this together': Commodified notions of connection, care and community in brand responses to COVID-19
F Sobande - European Journal of Cultural Studies, 2020 - journals.sagepub.com
The current COVID-19 (coronavirus) global pandemic has resulted in a wave of advertising
and marketing approaches that are based on commodified concepts of human connection …
and marketing approaches that are based on commodified concepts of human connection …
Rethinking diversity strategies: An application of paradox and positive organization behavior theories
DA Waldman, JL Sparr - Academy of Management Perspectives, 2023 - journals.aom.org
Diversity is a topic that is garnering much attention in society and organizations.
Unfortunately, diversity initiatives have the potential to focus only on diversity while …
Unfortunately, diversity initiatives have the potential to focus only on diversity while …