Corporate activism is a growing practice whereby companies take a stand on a social,
political, or environmental issue, usually controversial, to contribute to social change. This …

This article defines 'carewashing'as commercial branding strategies which commodify care
and attempt to increase corporate profit, and provides the first theorisation and historicisation …

The sport sector functions as a site of health-promotion by encouraging and enabling
individuals to invest in their health and giving them tools to do so. This investment is often …

Utilizing a qualitative thematic analysis of submission materials for 18 award-winning,
gender-inclusive campaigns at the Cannes International Festival of Creativity, this research …

Social media is replete with images of'perfection'. But many are unrealistic and contribute to
a pervasive sense of never being good enough: not thin enough; not pretty enough; not cool …

The Theoretical World of Entrepreneurship contains the first and most comprehensive
examination of more than 250 theories applicable to the study of entrepreneurship. It …

In response to calls by macromarketing scholars, this article introduces transformative
branding to demonstrate how branding—a process traditionally conceptualised at the firm …

As society has become more diverse and inclusive, so do the images portrayed in
advertising. Using an historical research method, we gather data on political, legal …

This is a critical study of the changing relationship between media and marketing
communications in the digital age. It examines the growth of content funded by brands …

Although brands appear to be taking public stands on sociopolitical issues with increasing
frequency, the predictors of such strategies are still under-explored. In this research, we …