Purpose Given the extensive evidence of femvertising's positive effects in Western cultures,
this paper aims to investigate how femvertising may influence customers' perceptions and …

As more and more consumers are becoming aware and interested in socio-political issues,
brands are changing the way they advertise by communicating their stance on key issues on …

Consumer understanding of the past often revolves around myths or sanitized versions of
history. Consumers resort to these fantasies to connect with values they feel are lost in …

Corporate social advocacy (CSA) scholarship has helped public relations scholars and
practitioners better understand business engagement in multiple contentious issue contexts …

Curry houses are among Britain's most prominent historical, cultural, and gastronomic links
with Asia. Recent developments in the context of Britain's “declining” curry culture suggest …

Purpose This paper aims to offer practical, data-led guidance for the decolonisation of
marketing strategy, especially as it relates to customer engagement. It does so with an acute …

The purpose of this paper is to experimentally examine stakeholder punishments in
response to poor CSR performance communicated through either internal or external …

Page 1 Pauline Maclaran Andreas Chatzidakis Gendered Marketing 3.95 GENDERED
MANAGEMENT EE Elgar 4.95 Page 2 Gendered Marketing Page 3 GENDERED …

Social work education and interventions with Black African families are frequently impaired
because of discrimination, racism and the structuring priorities of neoliberalism. Rooted in …

Early in the 21st century, the term woke became ubiquitous within the context of the culture
wars. However, the meaning of the term has been notoriously difficult to pin down, and its …