Research question: This study explores the subjective social inclusion (SSI) of athletes with
disabilities, describing elements that, from an athlete's viewpoint, either promote or hinder …

Despite widespread commitment to inclusive education as government policy, global
progress in the last two decades has been slow and uneven. This article explores the …

Even though we often think of bodies as natural and given, or else as freely plastic objects,
bodies are both constructed and fundamental to our sense of self. This book investigates the …

In this article, we explore the tensions and blurred boundaries between dominance and
resistance in promotional contexts by critically examining the notion of 'visibility', a commonly …

Abstract After Russia invaded Ukraine on February 24, 2022, hundreds of companies from
across the globe publicly announced their intention to withdraw or suspend their operations …

Guided by existing brand-activism literature, this study investigates the rising phenomenon
of brands taking a public stance on controversial issues to advocate for societal changes …

How do cultural and creative workers respond to racism and the politics of representation
and respectability in the digital age? In what ways do they engage in forms of community …

The increasing popularity of inclusive marketing as part of the broader strategies of brand
activism, linked to the diversity, equity and inclusion (DEI) movement, is creating new …

The purpose of this study is to explore the consumer response to Brand Activism, a new
phenomenon defined as an emerging marketing strategy. We selected four activism …

Brand Purpose and ‘Woke’ Branding Campaigns | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Brand Purpose and …