Mobile advertising: A systematic literature review and future research agenda
The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …
systematically and to carry out a comprehensive analysis of research in this emerging field …
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …
reality in the context of marketing has gained notable attention from the marketing …
Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice
N Pandey, A Pal - International journal of information management, 2020 - Elsevier
The Covid-19 pandemic has led to an inevitable surge in the use of digital technologies due
to the social distancing norms and nationwide lockdowns. People and organizations all over …
to the social distancing norms and nationwide lockdowns. People and organizations all over …
The impact of social media on learning behavior for sustainable education: Evidence of students from selected universities in Pakistan
In today's world, social media is playing an indispensable role on the learning behavior of
university students to achieve sustainable education. The impact of social media on …
university students to achieve sustainable education. The impact of social media on …
Exploring the role of personality, trust, and privacy in customer experience performance during voice shopping: Evidence from SEM and fuzzy set qualitative …
Voice shopping is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …
One app to trace them all? Examining app specifications for mass acceptance of contact-tracing apps
The current COVID-19 crisis has seen governments worldwide mobilising to develop and
implement contact-tracing apps as an integral part of their lockdown exit strategies. The …
implement contact-tracing apps as an integral part of their lockdown exit strategies. The …
[HTML][HTML] Exploring the competing influences of privacy concerns and positive beliefs on citizen acceptance of contact tracing mobile applications
The continued proliferation of information technology in all aspects of our lives fosters
benefits but also generates risks to individuals' privacy. In emerging contexts, such as …
benefits but also generates risks to individuals' privacy. In emerging contexts, such as …
Privacy concerns and benefits of engagement with social media-enabled apps: A privacy calculus perspective
Privacy threats in a social media-enabled application (app) can originate from either the
institution or other app users. Although privacy in social media is well studied, the role of …
institution or other app users. Although privacy in social media is well studied, the role of …
Developing a mobile applications customer experience model (MACE)-implications for retailers
This paper examines the customer experience in relation to retailers'm-commerce mobile
applications. The research aims to understand the variables capable of influencing the …
applications. The research aims to understand the variables capable of influencing the …
Determining factors and impacts of the intention to adopt mobile banking app in Cameroon: Case of SARA by afriland First Bank
JRK Kamdjoug, SL Wamba-Taguimdje… - Journal of Retailing and …, 2021 - Elsevier
This study aims to know what are the factors determining the adoption of M-Banking app
among customers in Cameroon. In other words, what are the factors that influence users in …
among customers in Cameroon. In other words, what are the factors that influence users in …