Consumers often rely on electronic word‐of‐mouth (eWOM) interaction as a source of
information about brands. It helps them in making decisions about their purchases. This …

The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …

This paper focuses on five-star hotels in Jordan to investigate the impact of influencer
marketing on overall brand equity. The mediating role played by brand awareness and …

This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase
intention through brand image. This research is quantitative research with a survey method …

Social media can be used at any time of the day and the easy accessibility of social media
thanks to mobile devices offers marketers great opportunities to reach consumers using …

This dataset is used to investigate a comprehensive model of user satisfaction and
electronic word of mouth (e-WOM). Building on the perceived telecommunication service …

Purpose The purpose of this study, which draws on the stimulus organism response (SOR)
theory, is to empirically examine the effect of brand coolness on communal brand …

This study aims to investigate the impact of electronic word of mouth (eWOM) on the brand
image and purchase intention in the telecommunication sector in Jordan. A quantitative …

This study investigated the impact of perceived interactivity on behavioral intention in the
context of virtual conferences in the post-COVID-19 era. With academic conferences moving …

Limited access to capital influences how the poor define coping strategies, while dealing
with disaster impacts. A synergizing intervention needs to consider improving the adaptation …