How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research
Increasing environmental challenges together with irresponsible consumption and
production practices call for marketing research focused on sustainability. The United …
production practices call for marketing research focused on sustainability. The United …
[HTML][HTML] Effects of COVID-19 on the sustainable development goals (SDGs)
Global crises caused by the pandemic of COVID-19, since early 2020, can compromise the
world commitment to the 2030 Agenda for Sustainable Development. This study discusses …
world commitment to the 2030 Agenda for Sustainable Development. This study discusses …
[HTML][HTML] Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption
Achieving sustainable development is a significant hurdle that societies around the world
face in the present era. The on-going global discourse on sustainability revolves around the …
face in the present era. The on-going global discourse on sustainability revolves around the …
[HTML][HTML] Sustainability consciousness research trends: A bibliometric analysis
Sustainability consciousness (SC) is a crucial determinant for the successful execution of
sustainability initiatives. The changing of citizens' knowledge, attitudes, and behaviors is an …
sustainability initiatives. The changing of citizens' knowledge, attitudes, and behaviors is an …
[HTML][HTML] Impact of green marketing, greenwashing and green confusion on green brand equity
Purpose This study aims to examine the negative effects of excessive product packaging
(EPP), greenwashing and green confusion on green brand equity (GBE). Furthermore, the …
(EPP), greenwashing and green confusion on green brand equity (GBE). Furthermore, the …
Understanding choice behavior towards plastic consumption: An emerging market investigation
Globally, plastic production and consumption have led to a large amount of plastic waste.
Plastic solid waste poses a serious menace to the environmental wellbeing. Plastic pollution …
Plastic solid waste poses a serious menace to the environmental wellbeing. Plastic pollution …
Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior
P Kautish, A Paco, P Thaichon - Journal of Retailing and Consumer …, 2022 - Elsevier
This study examines the relationships among human value connotations (instrumental and
terminal), product involvement, perceived marketplace influence, and choice behavior in the …
terminal), product involvement, perceived marketplace influence, and choice behavior in the …
Extending the theory of planned behavior: factors fostering millennials' intention to purchase eco-sustainable products in an emerging market
R Lavuri - Journal of Environmental Planning and Management, 2022 - Taylor & Francis
Based on the Theory of Planned Behavior model, this exploratory study aims to examine
factors fostering millennials' purchasing intentions toward eco-sustainable products in …
factors fostering millennials' purchasing intentions toward eco-sustainable products in …
Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity
N Sehgal, V Jham, G Malhotra - Journal of Retailing and Consumer …, 2023 - Elsevier
As consumers become more conscious of the deteriorating state of the environment,
organizations too are beginning to demonstrate their sustainable commitments in …
organizations too are beginning to demonstrate their sustainable commitments in …
The impact of eco-innovation on green buying behaviour: the moderating effect of emotional loyalty and generation
Purpose This study intends to contribute to the literature of eco-innovation by examining the
pro-environmental intentions and behaviour among consumers through their understanding …
pro-environmental intentions and behaviour among consumers through their understanding …