The need of the hour is to encourage research on topics with newness and novelty. In this
context, this article discusses multidimensional benefits and potential pitfalls of using …

As a rapidly emerging generative AI chatbot, ChatGPT has garnered unprecedented global
attention for its advanced AI-based text generation capabilities. However, the issue of …

This research examines how individuals respond differently to recommendation options
generated by ChatGPT, an AI-powered language model, in five studies. In contrast to …

The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …

This research aims to explore the determinants of users' satisfaction and loyalty towards
ChatGPT while also investigating ethical concerns related to the usage of the artificial …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

Leveraging the computers are social actors theory, in this study, we explore traits of artificial
intelligence-based chatbots that make them perceived as trustworthy, drive consumers to …

With the development of artificial intelligence technology, the application of
anthropomorphism has been established as a good design principle. However, the …

Chatbots incorporate various behavioral and psychological marketing elements to satisfy
customers at various stages of their purchase journey. This research follows the foundations …

Although chatbots are oftentimes used in customer service encounters, interactions are
oftentimes perceived as not satisfactory. One key aspect for designing chatbots is the use of …