With artificial intelligence entering all spheres of technology, it has also prompted financial
businesses to enter into Intelligent Financial Technologies (FinTech). Chatbots and virtual …

As chatbots gain widespread adoption in online customer service, optimizing their inherent
value and enhancing customer satisfaction emerges as an indispensable concern …

The rise of AI-based chatbots has gradually changed the way consumers shop. Natural
language processing (NLP) technology and artificial intelligence (AI) are likely to accelerate …

Powered by artificial intelligence (AI), chatbots are increasingly capable of simulating human-
like conversations. But, is this desirable for strategic communications? Will chatbots be more …

Despite their importance for online shopping, little is known about what motivates customers
to trust and use chatbots. This study fills this gap by investigating factors leading customers …

Human-customer service chatbot interaction has had mixed effects on customer satisfaction
in sales-related services. To dissect these conflicting results, three 2 (temporal cues: instant …

Users' increasing adoption of voice assistant services is fostering the growth of a novel
strand of marketing research on the branding implications of brand anthropomorphism (BA) …

This study examines the impact of rapport with chatbots on electronic word of mouth (e-
WOM), in the first phase, by considering several antecedents including anthropomorphism …

Virtual live shopping platforms (VLSPs) are an innovative form of intelligent shopping DSS
that offer brands novel opportunities to interact with customers. However, the impact of …

Humanlike robots are increasingly employed to provide frontline services. They are
frequently designed with stereotypically feminine or masculine humanlike features which …