Social marketing is a commonly used strategy in global health. Social marketing
programmes may sell subsidized products through commercial sector outlets, distribute …

This review systematically examined the effectiveness of 24 mass media interventions on
changing human immunodeficiency virus (HIV)-related knowledge, attitudes and behaviors …

This groundbreaking work, with its unique anthropological approach, sheds new light on a
central conundrum surrounding AIDS in Africa. Robert J. Thornton explores why HIV …

The overall focus of this book is the ways humans deal with life conditions, with destiny,
uncertainty and misfortune-how we try to control the risks of living through medicines …

PURPOSE: The purpose of this study was to evaluate phase I of a theoretically informed
media campaign designed by youth in Zambia to encourage their peers to adopt risk …

This book presents a history of AIDS control in Uganda, from the start of the epidemic in the
early 1980s up until 2005. Uganda is well known internationally as an AIDS'success story' …

It is estimated that about 42 million people are living with HIV/AIDS worldwide. Among them
90% are from developing countries and more than 70% of them are found in Sub-Saharan …

This paper describes the implementation of a large community-based HIV/AIDS behavioural
intervention in rural Uganda and presents 4 years' worth of quantitative process data. The …

HIV continues to spread unabated in many developing countries. Here we consider the
interventions that are currently in place and critically discuss the methods that are being …

Twenty-five years after the onset of the HIV/AIDS epidemic in sub-Saharan Africa, precious
lives continue to be lost. The consequences of the HIV/AIDS epidemic have been tragic …