Today, the fashion industry faces challenges related to the sustainability problem due to its
richness, heterogeneity, and globality. Taking into account the complexity of the fashion …

The role of Instagram brand messaging as a force for good is examined when a brand's
mission is creating societal change and where being authentic can also lead to controversy …

En se concentrant sur la capacité du marketing à participer au réchauffement climatique, à
l'érosion de la biodiversité ou aux tensions sur les ressources naturelles, cet article aborde …

In recent decades, rapid growth has been observed in the incorporation of sustainability into
marketing. Accordingly, the contrasting relationships between them have been carefully …

By focusing on the capacity of marketing to contribute to climate change, biodiversity loss,
and strains on natural resources, this article addresses a fundamental concern. Despite the …

Non-technical summaryEngaging with economic questions is crucial for sustainability
science to maintain its transformative potential. By recognizing the impact of continuous …

In the ever-evolving landscape of fashion industry, the pursuit of sustainability and mindful
consumption has emerged as an imperative. This study presents an innovative and …

Bauman (2012) argues that we are currently amid an 'interregnum'-a time of significant
instability, turmoil and general social anxiety coupled with a sense of hope and fervour for …

Décisions Marketing fête ses trente ans cette année. Ce fait brut, a priori anodin, fait pourtant
réfléchir. Le numéro 0 de la revue est sous mes yeux, et les réunions de bureau de l'afm où …

Purpose This study analyzed the relationships among sub-factors of mindfulness and two
anti-consumption lifestyles caused by personal and social/environmental concerns. This …