Outbound tourism from China has been the subject of many empirical studies conducted
over the last two decades. These studies have collectively analyzed a wide variety of …

Increasing numbers of people from the emerging world regions, Asia, Latin America, Africa
and the Middle East engage in tourism practices at domestic, intra-regional and long-haul …

This paper presents a critical assessment of the current state of China outbound tourism
research. It draws upon an extensive review of peer-reviewed literature on China outbound …

中国是出境游增长最快的市场之一。 欧洲则是一个对中国游客具吸引力的目的地。 但是，
欧洲却仅占中国出境游市场的很小比重。 如果欧洲的国家想从这个市场授益 …

Considerable efforts are underway to understand the behaviours of the growing number of
outbound Chinese tourists. Existing research has shown that this market is complex, and an …

Market segmentation is ubiquitous in marketing. Hierarchical and nonhierarchical methods
are popular for segmenting tourism markets. These methods are not without controversy. In …

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the
world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel …

This paper reports findings derived from a study of 235 Chinese tourists interviewed in
Queenstown, New Zealand. The data were elicited by responses made to a process of …

This study examines the propensity for long-haul independent travel amongst young
Chinese travellers and evaluates the corresponding management implications. The paper …

Along with the tremendous growth of tourism development in China after its successful
hosting of two international mega-events (ie the 2010 Shanghai World Expo and the 2010 …