Customer Segmentation Through RFM Analysis and K-Means Clustering: Leveraging Data-Driven Insights for Effective Marketing Strategy
Consumer segmentation is a very effective methodology that could enable organizations to
gain a deeper comprehension of their consumer base and customize their tactics …
gain a deeper comprehension of their consumer base and customize their tactics …
[PDF][PDF] Better customer retention with a multi-class customer churn prediction model that incorporates past customer churn reasons to drive proactively marketing …
J van Beers - 2022 - pure.tue.nl
Dear reader, The thesis you will read is the result of my graduation project as part of the
master's program Innovation Management at the Eindhoven University of Technology. This …
master's program Innovation Management at the Eindhoven University of Technology. This …