Purpose The purpose of this paper is to examine reported literature on the influence of
medical representatives (MRs) and other promotional tools on drug prescribing behaviour …

Purpose The role of patient's characteristics in the prescribing decision of physicians
comprises two major constructs: drug request and expectations. The purpose of this paper …

Objectives There is a lot of debate over the influence of marketing efforts on the prescribing
decisions of physicians. Accordingly, this study is an attempt to determine the influence of …

The purpose of this research is to examine the impact of the (Medical Representative Visit,
drug sample, pharmaceutical company reputation, and price of the drug, peers' word of …

Interactions between pharmaceutical companies and health care providers have long been
an area of interest from ethical as well as scientific grounds. The information provided by …

The objective of the study was to describe the patterns of antihypertensive medicines (AHM)
in a selected national population in Ghana. The claims data for all privately insured patients …

Decision–making by physicians on patients' treatment has received increased research
attention. Research on the effect of marketing strategies on prescription behaviour has …

In this study, previous studied were investigated and the factors affecting the physicians'
choice of medication was tried to be determined. Kahramanmaraş Sütçü İmam University …

Purpose The purpose of this paper is to explore the impact of these unethical promotional
activities on patient's quality of life. Design/methodology/approach In-depth interviews were …

Interactions between pharmaceutical representatives and pharmacists are increasing. This
study aimed to evaluate pharmacists' views towards the drug promotion conducted by sales …