Destination Marketing Organizations and destination marketing: A narrative analysis of the literature
S Pike, SJ Page - Tourism management, 2014 - Elsevier
This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …
within the destination marketing field since its commencement in 1973. Given the broad …
Medical, health and wellness tourism research—A review of the literature (1970–2020) and research agenda
Medical, health and wellness tourism and travel represent a dynamic and rapidly growing
multi-disciplinary economic activity and field of knowledge. This research responds to earlier …
multi-disciplinary economic activity and field of knowledge. This research responds to earlier …
Medical tourism destination image and its relationship with the intention to revisit: A study of Chinese medical tourists in Malaysia
Medical tourism in Malaysia has grown over the years and has become a promising
industry. However, due to the establishment of China's Belt and Road Initiative (BRI), we see …
industry. However, due to the establishment of China's Belt and Road Initiative (BRI), we see …
Factors influencing medical tourism adoption in Malaysia: A DEMATEL-Fuzzy TOPSIS approach
Tourism is one of the biggest competitive industries in the world. Nowadays, medical tourism
is quickly developing as a part of tourism for health and wellness care. There are many …
is quickly developing as a part of tourism for health and wellness care. There are many …
Would you really recommend it? Antecedents of word-of-mouth in medical tourism
Medical tourism (MT) is a valuable component of many national service economies.
Understanding the marketing and recruitment of MT patients is therefore an important …
Understanding the marketing and recruitment of MT patients is therefore an important …
Past themes and future trends in medical tourism research: A co-word analysis
A De la Hoz-Correa, F Muñoz-Leiva, M Bakucz - Tourism management, 2018 - Elsevier
The purpose of this paper is to analyze the evolution of medical tourism (MT) research from
a longitudinal perspective (period 1931–2016). A co-word analysis was applied to themes …
a longitudinal perspective (period 1931–2016). A co-word analysis was applied to themes …
Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …
Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness
Repeat business is critical to the success of medical clinics in the competitive medical
tourism market. This study develops a model explaining international medical travelers' …
tourism market. This study develops a model explaining international medical travelers' …
The medical tourism index: Scale development and validation
M Fetscherin, RM Stephano - Tourism Management, 2016 - Elsevier
Medical tourism is an estimated $100 billion dollar industry. Despite the increasing number
of people, companies and countries involved in medical tourism, we know very little about …
of people, companies and countries involved in medical tourism, we know very little about …
Consumer behaviour in tourism: Concepts, influences and opportunities
Although consumer behaviour (CB) is one of the most researched areas in the field of
tourism, few extensive reviews of the body of knowledge in this area exist. This review article …
tourism, few extensive reviews of the body of knowledge in this area exist. This review article …