L'objet de cette recherche est d'améliorer la compréhension de la construction de la fidélité
en fonction de son objet: à la marque et au programme relationnel, en étudiant leurs …

In recent years, progresses in data mining and business analytics have fostered the advent
of recommender systems, behavioral advertising, and other ways of using consumer data to …

Product-related and market-related uncertainties often cause users to defer from switching to
new IT devices. There is a value of waiting (VoW) for users because waiting allows them to …

Brand and customer loyalty have recently been termed the “holy grail” of marketing. They
represent not only the most desired goal but also the most challenging one for chief …

Jörg Nießing analysiert Kundenbindung im Verkehrsdienstleistungsbereich und identifiziert
die zentralen Einflussfaktoren. Aufbauend auf den empirischen Ergebnissen leitet der Autor …

We propose a predictive model of redemption and liability to support short, medium, and
long term planning and operational decision-making in Loyalty Reward Programs (LRPs) …

En el seno de las industrias de gran consumo, la creciente competitividad entre empresas
junto con el creciente nivel de exigencia de los clientes obliga a revitalizar las estrategias …

In this paper, we consider the problem of planning the supply of rewards in a Loyalty
Reward Program (LRP). We formulate this problem as a two-stage stochastic linear program …

Loyalty programs (LP), as marketing tools for managing relationships with customers, have
increased in importance and spread in many markets. With this proliferation came a …