In recent years, referenda have been used to inform decisions to bid on major sport events.
Recognising referenda as a means to engage a community in a major sport event, the …

Research question The competitive landscape facing branded running events demands
insights into how to increase brand loyalty amongst participants. This study examines how …

In recent years, unprecedented developments in marathon events have occurred in China.
Participating in marathons has become a serious leisure activity, and people show many …

While intention is considered the proximal determinant of behaviour, scholars point to an
intention–behaviour gap, calling for research that accounts for the environmental …

With the level of growth in endurance running participation, it is important to develop a
stronger understanding of what motivates individuals to participate in these types of events …

Marathon events are hosted annually by various communities around the United States.
Within this context, marathon runners train and compete in various natural environments …

While there has been tremendous growth in participation rates of women in distance
running, the percentage of women participating in full marathons has plateaued. This study …

Purpose The purpose of this paper is to propose and examine an integrated model of
spectator satisfaction in mass participant sport events. Design/methodology/approach The …

O exercício físico é uma das indicações da “World Health Organization”(WHO) para se ter
um estilo de vida saudável. Apesar de ser uma informação de conhecimento da maioria, o …

Motivations to run marathons have been recognised by many researchers, but few have
paid attention to triathletes. Mass triathlon participation is a new trend, which manifests itself …