[HTML][HTML] Research on the impact of marketing strategy on consumers' impulsive purchase behavior in livestreaming e-commerce
B Chen, L Wang, H Rasool, J Wang - Frontiers in psychology, 2022 - frontiersin.org
Livestreaming e-commerce has emerged as a highly profitable e-commerce that has
revolutionized the retail industry, especially during the COVID-19 pandemic. However …
revolutionized the retail industry, especially during the COVID-19 pandemic. However …
[PDF][PDF] Impact of Broadcaster's Social Presence and Ad Content Persuasiveness on Impulsive Purchase Behaviour in China Live Streaming: A Mediation Analysis of …
L Shukun, OK Loang - International Journal of Business and …, 2024 - researchgate.net
The rapid rise of live streaming in China has revolutionized digital communication and e-
commerce, merging entertainment with instant consumer interaction. This study delves into …
commerce, merging entertainment with instant consumer interaction. This study delves into …
Triggers of Malaysian consumers' impulse purchase during live streaming
MK Haw - 2023 - eprints.utar.edu.my
With the rapid growth of the e-commerce market in Malaysia and the recent popularity of live
streaming sales. Correspondingly, the situation of consumers purchasing merchandise …
streaming sales. Correspondingly, the situation of consumers purchasing merchandise …
An examination of the effects of online streaming platforms based on social media on consumers' impulsive purchases based on communication source characteristics …
H Hajibabei, M Akbari - 2023 - sid.ir
The increasing growth and development of new technologies based on Internet
communication has caused the creation and formation of a highly interactive marketing …
communication has caused the creation and formation of a highly interactive marketing …