The adoption of social media by organisations has proven to be very beneficial; however,
few studies have examined how to manage an organisation's social media adoption and …

This paper aims to address this lack of research by developing a conceptual stages-of-
growth (SoG) model for managing a social media business profile (SMBP). Extant research …

CONNECTING WITH COMMUNITIES Page 1 CONNECTING WITH COMMUNITIES WITH
COMMUNITIES How Local Government is Using Social Media to Engage with Citizens August …

When managed properly, social media has been shown to provide clear benefits to
organizations. However, social media mismanagement can lead to undesirable situations …

Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended
on changing consumer habits and needs. Thus, it is necessary to understand the new habits …

There is very little understanding of how organisations manage social media. In particular,
there is no established path of activities that guide a company down the path of social …

Earlier research predominantly concentrated on a single strategic orientation to explain
organizational performance; the significance of multiple strategic directions for an …

Research Objectives The primary objective of this research is to discover how Social Media
ROI is understood as part of marketing strategy work. With this purpose, the study examines …

This thesis explores the digital strategy of the Catalan sports club FC Barcelona. The club
has gained global popularity in the last several years due to its success in league and …

The objective of this study is to provide an empirical analysis of the role of social media and
especially Facebook, within marketing and communication strategies in case of Greek …