[HTML][HTML] “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research …

YK Dwivedi, N Kshetri, L Hughes, EL Slade… - International Journal of …, 2023 - Elsevier
Transformative artificially intelligent tools, such as ChatGPT, designed to generate
sophisticated text indistinguishable from that produced by a human, are applicable across a …

Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

[HTML][HTML] Metaverse as a disruptive technology revolutionising tourism management and marketing

D Buhalis, D Leung, M Lin - Tourism Management, 2023 - Elsevier
Metaverse is the next disruptive technology that will impact society in the coming decades,
by enabling immersive experiences in both virtual and physical environments. Although still …

[HTML][HTML] The metaverse in education: Definition, framework, features, potential applications, challenges, and future research topics

X Zhang, Y Chen, L Hu, Y Wang - Frontiers in Psychology, 2022 - frontiersin.org
The declaration of the COVID-19 pandemic forced humanity to rethink how we teach and
learn. The metaverse, a 3D digital space mixed with the real world and the virtual world, has …

Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

D Buhalis, MS Lin, D Leung - International Journal of Contemporary …, 2022 - emerald.com
Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality
customers and hospitality organizations facilitate the co-creation of transformational …

Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation

A Koohang, JH Nord, KB Ooi, GWH Tan… - Journal of Computer …, 2023 - Taylor & Francis
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …

[HTML][HTML] Artificial intelligence and business value: A literature review

IM Enholm, E Papagiannidis, P Mikalef… - Information Systems …, 2022 - Springer
Artificial Intelligence (AI) are a wide-ranging set of technologies that promise several
advantages for organizations in terms off added business value. Over the past few years …

[HTML][HTML] Designing the metaverse: A study on inclusion, diversity, equity, accessibility and safety for digital immersive environments

M Zallio, PJ Clarkson - Telematics and Informatics, 2022 - Elsevier
The metaverse, a digital immersive environment in which people interact by using immersive
technologies, is shaping a new way for people to interact and socialise. Forecasts predict …

Smart hospitality: from smart cities and smart tourism towards agile business ecosystems in networked destinations

D Buhalis, P O'Connor, R Leung - International Journal of …, 2023 - emerald.com
Purpose Building on recent smart hospitality systematic reviews and extensive literature
analyses, this paper aims to explore recent developments, themes and issues within smart …

[HTML][HTML] Evolution of artificial intelligence research in Technological Forecasting and Social Change: Research topics, trends, and future directions

YK Dwivedi, A Sharma, NP Rana, M Giannakis… - … Forecasting and Social …, 2023 - Elsevier
Artificial intelligence (AI) is a set of rapidly expanding disruptive technologies that are
radically transforming various aspects related to people, business, society, and the …