Electrodermal activity (EDA) is a psychophysiological indicator of emotional arousal. EDA
measurement was first employed in consumer research in 1979 but has been scarcely used …

More than 15 years ago, Van Boven and Gilovich (Journal of Personality and Social
Psychology, 85, 2003, 1193) presented evidence that experiential purchases make people …

Rapid development and adoption of AI, machine learning, and natural language processing
applications challenge managers and policy makers to harness these transformative …

Drawing upon the stimulus–organism–response framework, this study investigates
contextual and environmental stimuli effects (streamer attractiveness, para-social …

This study examined the associations between personality traits and psychological and
behavioural responses to the coronavirus disease 2019 (COVID-19) pandemic. Personality …

Although existing research suggests that personality plays an important role in explaining
compulsive buying behavior, there is still potential space to diagnose the theoretical …

In the retail sector, it has become necessary for retailers to differentiate themselves using
new strategies, such as managing shopping experiences. The retailer can benefit from …

This study investigates antecedents of consumers' attitudes and intentions to eating
functional foods in a representative sample of Norwegian consumers (N= 810). The theory of …

A variety of business sectors have been buffeted by the diffusion of mobile technology, a
trend that presents a variety of difficult challenges but interesting opportunities to marketers …

In recent years, advertisers have increasingly been using emoji in their promotional
communications. However, little is known about how consumers might react to the use of …