Omnichannel retailing has revolutionized the way retailers create strategies for engaging
customers in making purchase decisions. Phygital is a new-age transformative form of …

Everyone must consume, but the wealthy consume more than most. Half of global
household emissions come from the world's top 10% of income earners. In this review, we …

The rapid industrialization and growth across the world have fostered the consumption of
luxury fashion brands. Electronic word-of-mouth on social media (eWOM) is fast becoming …

The crossroads of scholar and marketer concerns related to healthy social media usage is
where this study extends the burgeoning literature on consumer well‐being in the digital …

Capsule hotels have increased in popularity among both tourists and business travelers.
This study aims to understand how minimalistic lifestyle appeals affect tourist responses (ie …

Consumption of masstige brands has emerged as an important research domain. This study
investigates the key determinants, mediators, and consequences of masstige brands as they …

Drawing on ecological economics, post-development studies, and political ecology, this
paper argues that sustainable development notions have run their course within …

With the concept of circular economy gaining increasing momentum, its connection to
consumer behavior, particularly focusing on fair trade, has been relatively unexplored …

The burgeoning growth of a sharing economy model in the form of a rental business has
created a keen interest in understanding various underlying factors that go on to impact …

Voluntary simplicity (VS) refers to a minimalistic lifestyle of conscious, ecological, and ethical
consumption, which is conducive to individual, societal, and environmental well-being. For …