Consumer minimalism has been gaining popularity globally over the past few years.
Drawing from social comparison theory, the current research investigates how social …

Luxury brands are conduits of attractiveness, desirability, and status and their demand has
not been impacted by economic recessions or calamities like the pandemic. Over the years …

Voluntary simplicity (VS) refers to a minimalistic lifestyle of conscious, ecological, and ethical
consumption, which is conducive to individual, societal, and environmental well-being. For …

Organizations devote considerable resources to create authentic brand images in response
to declining consumer trust. However, empirical research on the effect of package design …

Minimalism, which encourages people to live with fewer possessions, is an emerging theme
in marketing communication that often appeals to the sustainable ideal of reducing …

Consumption of masstige brands has emerged as an important research domain. This study
investigates the key determinants, mediators, and consequences of masstige brands as they …

The purpose of the study is to explore the antecedents of minimalism and, further, to study
the impact of minimalism on millennials' well-being via a sense of fulfilment. To understand …

Abstract In the 1987 film 'Wall Street', apart from telling the world that “Greed, for lack of a
better word, is good.“, Gordon Gekko, portrayed by Michael Douglas, notably remarked,“I …

This study empirically analyzes the effects of four lifestyles of office workers (work and life
balance, you only live once (YOLO), minimal life, and staycation), which have been changed …

Purpose Using the stimulus-organism-response (SOR) theory, this study explores the effect
of religiosity, resource sharing and environmental attitudes on minimalist behaviour in …