Consumers' outlook towards acquisition-based consumption is changing, and the
importance of ownership is fading. Using the stimulus-organism-response framework and a …

Consumer minimalism has emerged as a significant trend influencing purchasing decisions
in the evolving landscape of consumer behavior. However, minimalism is well …

Voluntary simplicity (VS), a minimalistic lifestyle of conscious, ecological, and ethical
consumption, is increasingly gaining popularity among people. Previous research has …

Consumers are regularly confronted with contagious disease cues in the surrounding
environment. Based on the stimulus–organism–response paradigm, this study examines a …

Influencer advertising is a rapidly emerging strategy that is revolutionizing the way brands
leverage influencers to promote products and engage customers. However, extant research …

This study examines consumers' orientations toward decluttering and what differentiates
consumers' engagement with decluttering as a routine social practice. An internet survey …

Purpose This paper examines the understanding of various factors that influence consumer
purchase intentions of renting products as a result of growth in the sharing economy. In …

Minimalism is a promising approach that supports consumers' shift towards sustainable
behaviors, with the perks of increasing emotional well-being. To understand which socio …

this special issue focuses on the very intriguing types of luxury consumption that are shaping
industry paradigms and trends, especially given the digital marketing revolution that is …

The purpose of this research is to examine how the COVID‐19 pandemic has impacted the
luxury goods industry. The authors hypothesize that pandemic threats drive consumers …