Minimalism and advertising: a call for research

CR Taylor - International Journal of Advertising, 2024 - Taylor & Francis
over the past few decades, it is clear that there has been a trend toward more consumers
engaging in minimalistic consumption. rooted in a minimalistic philosophy which is related to …

Masstige Products and Quality of Life

AR Fasya, B Burhanudin - Jurnal Ekonomi, 2022 - ejournal.seaninstitute.or.id
The culinary world today is not only food that is in demand, drinks are also quite popular.
Masstige stands for prestige for the masses and of Starbucks products fall into this category …

Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers

A Vaal, G Michel, S Rieunier - Recherche et Applications en …, 2023 - journals.sagepub.com
Religiosity shapes the individual's value and belief system and consequently their
consumption behaviour. This article aims to better understand how lived religiosity interacts …

[HTML][HTML] Agency of Objects in the Food Consumption Abandonment

IG Gregory, M Dalmoro - Revista de Administração Contemporânea, 2022 - SciELO Brasil
Objective: we aim to understand how objects influence the practice of abandonment of
unhealthy food categories. Theoretical background: previous studies explore different …

[PDF][PDF] 去繁就“简”: 健康威胁对视觉极简主义产品偏好的影响

陈斯允, 卫海英, 冉雅璇, 熊继伟, 孟陆 - 应用心理学, 2021 - appliedpsy.cn
摘要健康威胁广泛存在于日常生活中, 对消费者行为与决策产生重要影响. 本研究通过两个实验
发现: 健康威胁增强了消费者对视觉极简主义产品的偏好, 即更青睐于视觉上复杂程度较低的 …

Efemeryczne i performatywne aspekty periodyku poetyckiego „Cegła” na tle jednodniówek i innych efemerycznych wydań prasy literackiej

M Czerwiński - Oblicza Komunikacji, 2023 - ceeol.com
W artykule autor stosuje pojęcie efemeryczności do tytułów prasowych, napomykając o
różnych możliwych zjawiskach w historii polskiej prasy, które by taką efemeryczność …

Religiosité vécue et consommation: dilemme et fabrique de sens chez des consommateurs catholiques pratiquants

A Vaal, G Michel, S Rieunier - Recherche et Applications en …, 2023 - journals.sagepub.com
Résumé La religiosité façonne le système de valeurs et de croyances de l'individu et en
conséquence ses comportements de consommation. Cet article se propose de mieux …

Research on attitudes toward minimalistic design in marketing communications

M Fraculj, L Lekaj, L Kondić - International journal of multidisciplinarity …, 2023 - hrcak.srce.hr
Sažetak The marketing industry has been grappling with the challenge of declining attention
spans and disengagement among individuals towards marketing messages they come …

A systematic literature review of frugality and sustainability with life satisfaction: antecedents and consequences model

S Kumar, G Kathuria - International Journal of Applied …, 2024 - inderscienceonline.com
The purpose of this paper is to examine the antecedents of frugality and sustainability
simultaneously to relate their consequences with life satisfaction. A systematic literature …

Consuming Less as a Rational Choice: A Review of Applied Social Exchange Theory in Topical Research on Sustainable Consumption

M Jakab - Extensive Reviews, 2023 - journals.aijr.org
Along with a fast expansion in volume, research on sustainable consumption is confounded
with inconsistencies in definitions and terminology. For a better categorization and thus …