[PDF][PDF] INNOVATIVE TECHNOLOGY IN THE REVITALIZATION OF ART MARKETING COMMUNICATION IN CULTURAL INSTITUTIONS

MŠL Spálová - MARKETING IDENTITY, 2023 - researchgate.net
Currently–and more than ever–we are witnessing a rapid rise of digital transformation of
hybrid means of communication in cultural and historical monuments. As a result of the …

[PDF][PDF] Immersive technology: Towards a kineikonic dialogism in challenging the myth of the frame

G Lloren - Scopus. URL: https://www. scopus. com/record/display …, 2019 - plarideljournal.org
This paper contributes to the introductory study on the sociocultural impact of immersive
technology or ImT, in the form of 3600 capture and virtual reality projection. A young …