This research focuses on the significance of place experiences in shaping effective place
branding strategies. It introduces a novel method that leverages social media data analytics …

This article examines the pragmatics of Finnish municipality slogans by focussing on
slogans that include a toponym, that is, a place name other than that of the municipality. We …

Using an economic development context, this study tests a portion of the revised B2B
communication effects model, which added source credibility as an antecedent to message …

A logotype can have a considerable impact on the customers' perception of a given
business, generate experiences and become a basis for assigning specific associations to …

This study was conducted to reveal the interactions of the visual components of branding in
Indonesia's tourism destinations with tourists' perceptions and affection. Shapes, colours …

Advertising is an important marketing function within place branding, and it is also perhaps
one of its most visible forms. In addition to various specific objectives, overall it can raise a …

The purpose of this multidisciplinary study is to investigate how municipalities position
themselves in their slogans as unique places among competitors, namely other …

In this exploratory study, Chat Generative Pre-trained Transformer (ChatGPT), a chatbot
developed by OpenAI, is utilized in the creation of slogans for Finnish municipalities in their …

Place branding became a part of regional development processes; therefore, regional
conditions could affect the place branding success. Nevertheless, studies on place branding …

Place branding became a part of regional development processes; therefore, regional
conditions could affect the place branding success. Nevertheless, studies on place branding …