We wrote the first and second editions of this textbook at a prosperous time in the life of our
nation, when US media industries were undergoing rapid change. American corporations …

The research design consisted of two interrelated parts; message system analysis, which
monitored samples of prime-time and weekend daytime network dramatic programming; and …

This chapter presents a theoretical review and meta-analysis of cultivation research. The
authors examine the roots of cultivation analysis, as developed by George Gerbner and …

Das Handbuch bietet eine Einführung in die wichtigsten Grundbegriffe und
Kommunikationsmodelle und die Bedeutung der Massenmedien für die moderne …

Gerbner and his co‐authors argue that commercial television content is essentially uniform
in its symbolic messages about societal values and that television viewing is essentially …

Anyone who wishes to pursue a career in communication with groups needs this
comprehensive book on the theories behind communication. This volume provides practical …

Uno de ellos, y el más inmediato, es el de proporcionar a los tesistas de grado elementos
para el 'Marco Teórico'de su tesis. La elaboración del marco teórico “implica analizar y …

Among their many effects, digital media operations have resurrected 'big'theories of media
influence. Mobility and plenitude have consigned the adage,'if you don't like it, switch it off' …

Communication Yearbook 20, originally published in 1997 contains ten major reviews that
collectively span the discipline. Two of the reviews examine how consumption of television …

This paper discusses the kind of mass communication research that is required in Africa.
After a thorough review of the controversy between the adherents of the (American) …