In this modern era, the role of technology in marketing has undergone significant
development along with advances in information and communication technology …

Social media has become an integral part of our daily lives. Influencers have emerged as
significant players in promoting sustainable consumption in recent years. With their reach …

Live streaming has gained substantial significance in the e-commerce realm, attracting the
attention of scholars due to its profound impact on the consumer decision-making journey …

As an increasingly mature way of shopping in China, live streaming shopping still faces the
problems of high return rates and low repurchase rates. Based on the expectation …

Perkembangan teknologi informasi dan komunikasi telah mempengaruhi strategi
pemasaran digital, khususnya melalui pemanfaatan live streaming di platform e-commerce …

A new trend in live-streaming shopping indicates a unique relationship between streamers
and viewers. Streamers in the live streaming platform appeal to consumers' perceptions and …

Nowadays, in order to reduce the negative impacts of inappropriate remarks made by real
human streamers (RHS) during live-streaming, and enhance consumer brand forgiveness …

Despite the popularity of AI-oriented e-commerce live-streaming, the service failures that can
result from real-time interaction and instant transactions have not been taken seriously. This …

In order to explore the causal relationship between the level of urban digital construction
and urban economic growth, this paper takes 280 cities in China as the research object and …

This study examines the effects of the rising live streaming e-commerce on the 3DP supply
chain, employing system dynamics to develop separate models for pure polymer and …