Social media influencers and consumer engagement: A review and future research agenda
The rise of social media influencers (SMIs) in the recent decade garnered wide interest from
academicians and marketers. Academicians try to understand the effect of influencers on …
academicians and marketers. Academicians try to understand the effect of influencers on …
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and …
L Janssen, AP Schouten, EAJ Croes - International journal of …, 2022 - Taylor & Francis
Social media influencers are increasingly employed as product endorsers, and a growing
body of academic research confirms that influencers are an effective advertising instrument …
body of academic research confirms that influencers are an effective advertising instrument …
[HTML][HTML] Building influencers' credibility on Instagram: Effects on followers' attitudes and behavioral responses toward the influencer
Collaborations between influencers and brands have become increasingly popular in recent
years. Previous research has mainly focused on influencer marketing as a commercial …
years. Previous research has mainly focused on influencer marketing as a commercial …
[HTML][HTML] Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
LJ Cabeza-Ramírez, SM Sánchez-Cañizares… - … Forecasting and Social …, 2022 - Elsevier
The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …
been highlighted in recent literature on social media marketing. However, this literature has …
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
RE Lim, SY Lee - Computers in Human Behavior, 2023 - Elsevier
Virtual influencers have become increasingly prevalent because of technological
advancements and the fact that they offer benefits similar to human influencers. Studies …
advancements and the fact that they offer benefits similar to human influencers. Studies …
How can I Be as attractive as a Fitness YouTuber in the era of COVID-19? The impact of digital attributes on flow experience, satisfaction, and behavioral intention
M Kim - Journal of Retailing and Consumer Services, 2022 - Elsevier
In the past decade, the social media platform has dramatically changed individuals' daily
activities in real life and on the Internet, including shopping, socialization, entertainment …
activities in real life and on the Internet, including shopping, socialization, entertainment …
“I will buy what my 'friend'recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions
Purpose Influencer marketing is a newer interactive marketing model that has attracted the
attention of scholars and marketers. The study aimed to examine the mediation role of …
attention of scholars and marketers. The study aimed to examine the mediation role of …
Motivate me to exercise with you: The effects of social media fitness influencers on users' intentions to engage in physical activity and the role of user gender
J Durau, S Diehl, R Terlutter - Digital Health, 2022 - journals.sagepub.com
Objective Social media fitness influencers are evolving into a new digital form of health
communicators whom consumers might turn to for assistance with more physical activity and …
communicators whom consumers might turn to for assistance with more physical activity and …
Influence mechanism of consumers' characteristics on impulsive purchase in E-commerce livestream marketing
F Deng, Y Lin, X Jiang - Computers in Human Behavior, 2023 - Elsevier
On the basis of the parasocial interaction and social presence that e-commerce livestream
marketing can create, this study used structural equation modeling and the bootstrapping …
marketing can create, this study used structural equation modeling and the bootstrapping …
Field experiments in marketing research: a systematic methodological review
Purpose The purpose of this study is to present a systematic methodological review of the
application of field experiments in the domain of marketing research. By performing this …
application of field experiments in the domain of marketing research. By performing this …