In the past few years, online impulse purchase has garnered attention from researchers in
various fields, especially noted in the relatively new field of social commerce (S-commerce) …

This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

There is inadequate understanding of how social media can shape fear and consumer
responses in the manner of consumer panic buying while Covid-19 is spreading across the …

The lack of a vaccine for COVID-19 and the limited amount of reliable data on the cessation
of the disease have made people feel more vulnerable to the disease. As a result, people in …

Opinion leaders are important sources of advice for other consumers. Instagram is the most
used platform by opinion leaders in the fashion industry, and this trend is expected to …

Augmented reality smart glasses are a major trend in retailing. However, little is known
about the factors that drive customers' acceptance of these wearables as a channel in …

Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …

The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in
more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study …

The rapid popularity of live streaming promotes the emergence of a new business model
known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live …

Instagram is emerging as the most influential social network; this phenomenon is especially
apparent in the fashion industry. Fashion brands are launching creative campaigns on …