I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

Background Overeating and harmful alcohol and tobacco use have been linked to the
aetiology of various non‐communicable diseases, which are among the leading global …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

The notion that self-control entails effortful inhibition of impulses dominates prevailing
psychological models of self-control. This article describes some of the conceptual and …

Food marketing is often singled out as the leading cause of the obesity epidemic. The
present review examines current food marketing practices to determine how exactly they …

Food marketing is facing increasing challenges in using portion size (eg,“supersizing”) as a
marketing tool. Marketers have used portion size to attract customers and encourage …

Strategic Brand Management, Third Edition uniquely analyses the social and cultural
aspects of brand strategy and its influence on consumer perceptions around the world …

Objectives. We assessed whether a 2-phase labeling and choice architecture intervention
would increase sales of healthy food and beverages in a large hospital cafeteria. Methods …

CONTEXT: In-store food marketing can influence food-purchasing behaviors and warrants
increased attention given the dramatic rise in obesity. Descriptive and experimental studies …

BACKGROUND & AIMS: Many older adults and patients do not achieve sufficient nutritional
intake to support their minimal needs and are at risk of, or are suffering from,(protein-energy) …