This study aims to systematically review the place branding literature and comprehensively
synthesize the academic research in this domain. Accordingly, this study examines the …

Storytelling has been prevailing in the tourism industry and considered as an effective
communication tool. However, the knowledge of what and how stories connected to …

This study explores how thermal spa towns use storytelling and digitalization to create a
tourist experience capable of attracting new, younger clientele who are searching for well …

This paper focuses on developing a tourist destination in the UAE, alongside the
Sustainable Development Goals of increasing work opportunities and economic growth. The …

This study addresses the research problem of understanding public sentiment towards
tourism-themed content on YouTube, with a specific focus on" A Visual Journey of Wonderful …

As storytelling influences consumer attitudes and opinions, conditioning the tourist
experience by appealing to the imagination, this paper reviews the literature covering the …

Global competition has challenged destinations in devising new ways to enhance image
and awareness, so they can be perceived as attractive to visitors. Storytelling is gaining …

The integration of the concept of" Brand Stories" in marketing with data-based marketing
strategies has become the focus of attention in efforts to improve business performance and …

Since the early days of rhetoric, it has been known that the impact and effectiveness of a
political speech is not only determined by its topical political messages or ideological …

Bu çalışmanın amacı, destinasyon marka iletişimi için önemli bir aracı olan hikaye anlatıcılığı
konusunu, Konya hakkında yapılan hikaye anlatıcılığı örnekleri ile incelemektir. Hikayeler …