Daily green products have gained growing awareness in recent years. Perceived values of
consumers are crucial for companies to promote the formation of holistic value of green …

Hikers' intention for pro-environmental behavior (PEB) directly affects the sustainable
development of protected areas, but few studies have been conducted from the perspective …

Purpose This study aims to examine how higher education can mold pro-environmental
actions among students with educational social-marketing leads; it probes into the direct …

The COVID-19 pandemic has led to an increase in the use of personal protective equipment
and single-use plastics, which has exacerbated plastic littering on land and in marine …

The intention of pro-environmental behavior (PEB) directly affects the sustainable
development of protected areas, especially national parks, but few studies have done …

This research uses social identity theory to propose that environmental social responsibility
perceptions influence green commitment, and then influence pro-environmental behaviors …

The paper analyzes the link between three concepts: environmental values, ecological
behavior, and satisfaction with life. Various studies indicate the links between environmental …

Purpose To contribute to achieving the Sustainable Development Goals, this study aims to
explore how to encourage innovative green behaviors among college students and the …

Purpose This study investigates the impact of universities' social marketing initiatives on
students' development of personal (altruistic, biospheric and egoistic) and social values …

As we continue the journey to evolve into an increasingly environmentally conscious world,
understanding the factors that shape sustainable consumption and green behavior among …