Precision Marketing Model using Decision Tree on e-Commerce Case Study Orebae. com
FI Sanjaya, AD Kalifia - Jurnal RESTI (Rekayasa Sistem dan …, 2023 - jurnal.iaii.or.id
The development of the industrial world towards industry 4.0 has resulted in changes in the
lifestyle of the wider community in carrying out their activities through digital media, one of …
lifestyle of the wider community in carrying out their activities through digital media, one of …
[PDF][PDF] Assessment of digital tools utilization in marketing activities of enterprises in Ukraine and EU countries using cluster analysis method
N Shpak, K Doroshkevych, I Hrabovych - 2024 - ceur-ws.org
In various industries of modern business, digital tools are becoming not only a support but
also a key element of a successful marketing strategy. Particularly in the field of marketing …
also a key element of a successful marketing strategy. Particularly in the field of marketing …
[PDF][PDF] THE MARKETING STRATEGY OF INOHERB IN SHANDONG CHINA UNDER THE BACKGROUND OF BIG DATA
L XIAOPING - 2023 - e-research.siam.edu
Based on the STP analysis, this study aimed to deeply explore the past situation of Inoherb's
entry into China's Shandong market and make corresponding marketing suggestions though …
entry into China's Shandong market and make corresponding marketing suggestions though …
[PDF][PDF] Understanding Sales Patterns using Unsupervised Machine Learning
Point-of-sales data is very critical in retail to help businesses make evidence-driven
decisions and formulate strategies to enhance their business operations and ensure …
decisions and formulate strategies to enhance their business operations and ensure …
Discovering customer clusters using unsupervised machine learning to aid the marketing strategy: a case study with an online retail webshop SME.
S Reuvers - 2021 - essay.utwente.nl
The rise of digital technologies has given businesses access to large amounts of data.
However, the ability of (small) businesses to gain valuable marketing insights from this data …
However, the ability of (small) businesses to gain valuable marketing insights from this data …
[PDF][PDF] Research on precision marketing of geographical indication agricultural products based on big data technology
Z Tong - Academic Journal of Business & Management, 2023 - francis-press.com
With the rapid development of China's social economy, emerging technologies such as big
data not only bring opportunities to enterprise marketing, but also bring new challenges …
data not only bring opportunities to enterprise marketing, but also bring new challenges …