Pharmaceutical marketing is an essential societal activity that ensures the availability of
medicines at the right time and place. Pharmaceutical marketers also provide timely …

Drug repurposing has increased in recent years as an attractive option for treating a number
of diseases. Compared to those brought forward via traditional chemical development, drugs …

Background Prescription drugs constitute the primary source of revenue for the
pharmaceutical industry. Most pharmaceutical companies commit a great deal of time and …

Antimicrobial resistance (AMR) is a growing problem worldwide, leading to increased
morbidity, mortality and costs, with the overall costs of AMR typically exceeding the costs of …

The growing Over-The-Counter (OTC) medication sector within the pharmaceutical industry
gains competitive advantages through digital marketing where the companies must re …

Nowadays, the online business is fast-growing since it is convenient, more profitable, and
less energyconsuming. The changing consumers' needs force companies and organizations …

Introduction There are increasing concerns regarding the inappropriate use of medicines
with expenditure continuing to grow driven by increasing sales in oncology and orphan …

Incentivisation of general practitioners (GPs) by pharmaceutical companies is thought to
affect prescribing practices, often not in patients' interest. Using a Bourdieusian lens, we …

The indiscriminate usage and overuse of antimicrobials in pets or companion animals are
underlying causes of antimicrobial resistance (AMR). Despite the multi-faceted global …

Background Exploring the effect of different marketing mix strategies on physicians'
prescribing practices is important due to its positive effect on the management of patients' …