[引用][C] Factors Affecting Physicians Prescriptions: an Empirical Study on Jordanian General Physicians

EA Dabboor, H Al-Ghadir, JA Al-Gasawneh… - Annals of the Romanian …, 2021

Raising the bar for disclosure of industry payments to doctors

DB Menkes, B Mintzes, N Macdonald, J Lexchin - bmj, 2024 - bmj.com
Raising the bar for disclosure of industry payments to doctors Page 1 Raising the bar for
disclosure of industry payments to doctors David Menkes and colleaguesargue that …

Revealing the synergetic influence of pharmaceutical marketing strategies on physician prescription patterns: a moderated mediation investigation

Z Ilyas, MA Siddiqi - International Journal of Pharmaceutical and …, 2024 - emerald.com
Purpose This study aims to investigate the combined impact of pharmaceutical marketing
strategies, specifically free drug samples and interactions with medical representatives, on …

Handwritten prescription practices in a public hospital in Uasin Gishu County, Kenya: a best practice implementation project

H Amdany, JW Kiprop - JBI Evidence Implementation, 2023 - journals.lww.com
Background: Prescription writing error is a common phenomenon in the health sector.
Appropriate handwritten prescription practices minimize medical errors during medical drug …

[PDF][PDF] Future of pharmaceutical marketing in India-an extensive review

M Asif, M Alam, Q Alam - International Journal of Pharma …, 2023 - ijppronline.com
Pharmaceutical marketing is becoming more and more personal as businesses aim to
adjust their goods and services to the specific requirements of each patient. This …

Health professional's exposure, attitude, and acceptance of drug promotion by industry representatives: A cross-sectional study in Ethiopia

DK Yimenu, CA Demeke, AE Kasahun… - Science …, 2021 - journals.sagepub.com
Interactions between pharmaceutical companies and health care providers have long been
an area of interest from ethical as well as scientific grounds. The information provided by …

Marketing estratégico en compañías de base tecnológica

IEC Arrieta, APG Parias… - … e Innovación en …, 2024 - revistas.unisimon.edu.co
Objetivo: Evaluar el perfil estratégico, comercial, procesos, producción, infraestructura,
talento humano y financiero en una compañía de base tecnológica con el propósito de …

Regulation of medicines advertisement in Zimbabwe: an assessment of the impact of pharmaceutical promotion on the prescribing behaviour of healthcare …

TC Semu, B Ngara, T Mudzviti - BMC Health Services Research, 2021 - Springer
Background The pharmaceutical industry plays a key role in drug discovery and is
considered useful regards to informing the health care workers health care workers about …

The influence of direct-to-physician promotion towards physicians' prescription behaviour in Malaysia

SMH Kabir, S Maulan, NHA Manaf… - International Journal of …, 2022 - emerald.com
Purpose The purpose of this paper is to investigate the influence of direct-to-physician
promotion on physicians' prescription behaviour. There were very few studies which have …

[引用][C] A Demand Strategy Framework For The Ophthalmology Market In The Philippines: A Model For The Pharmaceutical Industry

GM Castro - International Journal of Business Economics (IJBE), 2024