The rapid growth of online purchasing in recent years has emphasized the accompanying
role of home delivery service provided by delivery personnel in ensuring customer …

Customer is considered as the king in the world of business. The issue of customer
satisfaction in electronics home appliances has received greater attention from academics …

In Bangladesh, customers are accustomed to electronic home appliances due to family
structure, higher income levels, and technological affiliation. The huge customer base …

The study investigated the factors that influence rubber farmers' cooperatives from the
perspective of sustainability in Thailand. The research adopted a quantitative survey …

As an increasingly mature way of shopping in China, live streaming shopping still faces the
problems of high return rates and low repurchase rates. Based on the expectation …

In marketing, brand loyalty refers to a consumer's commitment to repurchase or continue to
use the brand. Brand loyalty is a critical factor for firms as it increases their profitability and …

Today's businesses have been bombarded with numerous shocking situations. For instance,
The Fourth Industrial Revolution has tremendously changed the way we live today. Recent …

Penelitian ini dilakukan untuk menguji pengaruh langsung brand experience terhadap
brand image, brand satisfaction, dan brand loyalty. Populasi penelitian ini adalah …

This research explores the mediating role of the value perceived and received by
consumers (customer-perceived value) in the context of brand experience and relational …

A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and
profitability of the business. Brand loyalty is significant for the business growth and …