Impulse buying: A systematic literature review and future research directions
A Redine, S Deshpande… - … Journal of Consumer …, 2023 - Wiley Online Library
This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …
following a systematic literature review approach. Drawing on the TCCM framework …
Assessing factors influencing technology adoption for online purchasing amid COVID-19 in Qatar: moderating role of word of mouth
The COVID-19 pandemic developed new challenges for global consumers. In response to
this disaster, digital technology users have faced the necessity to adopt and use specific …
this disaster, digital technology users have faced the necessity to adopt and use specific …
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in
more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study …
more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study …
Impulsive hotel consumption intention in live streaming E-commerce settings: moderating role of impulsive consumption tendency using two-stage SEM
The research intends to identify the predictors of impulsive hotel consumption behaviour
among tourism for live-streaming e-commerce context in Malaysia. The research also …
among tourism for live-streaming e-commerce context in Malaysia. The research also …
The influences of virtual reality shopping characteristics on consumers' impulse buying behavior
With the rapid development of virtual reality (VR) hardware devices and virtual technologies,
VR applications in retailing are increasingly becoming an inevitable trend of future …
VR applications in retailing are increasingly becoming an inevitable trend of future …
Extending the theory of planned behavior in the social commerce context: A meta-analytic SEM (MASEM) approach
The theory of planned behavior (TPB) is popular in social commerce research, but existing
studies have yielded inconclusive and inconsistent findings. As TPB was developed before …
studies have yielded inconclusive and inconsistent findings. As TPB was developed before …
Do extrinsic factors encourage shoppers' compulsive buying? Store environment and product characteristics
R Lavuri, P Thaichon - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose The study examines the extrinsic variables, namely store environment, promotional
activities (PA), product features and stimulation factors that encourage compulsive …
activities (PA), product features and stimulation factors that encourage compulsive …
A moderating–mediating model of the urge to buy impulsively in social commerce live-streaming
Responding to the call for more studies that dig deeper into the mechanism linking live-
streaming's (SC live-streaming) distinctive characteristics with impulsive buying behaviour …
streaming's (SC live-streaming) distinctive characteristics with impulsive buying behaviour …
Real-time interactivity and impulsive buying in livestreaming commerce: The focal intermediary role of inspiration
Previous studies in the context of livestreaming commerce have largely overlooked the role
of the distinctive characteristic of real-time interactivity in fostering cognitive/affective …
of the distinctive characteristic of real-time interactivity in fostering cognitive/affective …
Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length
T Tong, X Xu, N Yan, J Xu - Decision Support Systems, 2022 - Elsevier
Facing fierce competition, e-commerce platforms are implementing various promotional
strategies to attract consumers. Based on real-world transaction data from the largest online …
strategies to attract consumers. Based on real-world transaction data from the largest online …