How Do Brand Communication and Brand Personality Shape Consumer Loyalty?
E Heleta Švrakić… - Economic and Business …, 2023 - ebrjournal.net
The concept of brand personality plays a crucial role in brand literature as consumers tend
to anthropomorphize brands by attributing human characteristics to them. The creation of a …
to anthropomorphize brands by attributing human characteristics to them. The creation of a …
Brand Personality Dimension for Islamic Educational Institution
I Muttaqin - … Journal of Islamic Education Studies (IJIES), 2023 - ejournal.uit-lirboyo.ac.id
This study explored the factors influencing brand personality that can be used in Islamic
education institutions. The general dimension of brand personality is first dialogued with …
education institutions. The general dimension of brand personality is first dialogued with …
[HTML][HTML] " To buy or not to buy" the intention to purchase visual arts in the UAE
N Nidal, M Albaity - Journal of Open Innovation: Technology, Market, and …, 2024 - Elsevier
The present study investigated the impact of trust, perceived value, emotional value, attitude,
and relationship proneness on the purchase intention towards visual arts and the mediating …
and relationship proneness on the purchase intention towards visual arts and the mediating …
Driving Decisions: The Impact of Environmental Factors, Brand Image, and Product Quality
AHPK Putra - Golden Ratio of Marketing and Applied Psychology of …, 2023 - goldenratio.id
This study aims to explore the effects of Environmental Factors, Brand Image, and Product
Quality on the Purchase Decisions of Yamaha Fazzio motorcycles in Makassar City. Utilizing …
Quality on the Purchase Decisions of Yamaha Fazzio motorcycles in Makassar City. Utilizing …
An empirical study in building brand loyalty in wardah cosmetics
D Kurniasih, D Haryadi… - Enrichment: Journal …, 2023 - enrichment.iocspublisher.org
The value of products to get products from the money they spend to get benefits on the
brand of a product or service, after that having a lifestyle that is more than the beginning …
brand of a product or service, after that having a lifestyle that is more than the beginning …
[HTML][HTML] The effect of brand personality, brand-self congruity, and brand love on E-WOM in Islamic higher education in Indonesia: A mediating effect of brand trust
The competitive landscape among universities in Indonesia necessitates Islamic higher
education institutions to attend to all aspects of marketing. This study explores the influence …
education institutions to attend to all aspects of marketing. This study explores the influence …
Airbnb purchase intentions: How familiarity and social media impacts millennials
J Kim - Journal of Global Hospitality and Tourism, 2023 - digitalcommons.usf.edu
Airbnb is one of the most distinguished sharing economy platforms providing guests
accommodations. Despite a high number of individuals who use Airbnb, current behavioral …
accommodations. Despite a high number of individuals who use Airbnb, current behavioral …
Analisis Pengaruh Strategi Marketing 4.0 Pada Intensi Pembelian Dan Peran Moderasi Kategori Produk
M Yehuda, TR Hadiprawoto - Journal of Economic, Bussines …, 2024 - journal.ipm2kpe.or.id
Dunia pemasaran memasuki era baru Marketing 4.0, dimana adanya perubahan fokus
kepada penciptaan dan pengelolaan interaksi dengan konsumen dan dengan demikian …
kepada penciptaan dan pengelolaan interaksi dengan konsumen dan dengan demikian …
Marketing Communications in the Sharing Economy: Is the Brand of the Car Important to Car-Sharing Users?
P Pelech - International Conference on Applied Economics and …, 2023 - Springer
This study focused on examining the impact of the sharing economy on the content of car-
sharing marketing communications. In the traditional economy, product manufacturers …
sharing marketing communications. In the traditional economy, product manufacturers …
[PDF][PDF] Social Sciences & Humanities Open
MN Fuady, W Ramadan, R Lisdariani - researchgate.net
The competitive landscape among universities in Indonesia necessitates Islamic higher
education institutions to attend to all aspects of marketing. This study explores the influence …
education institutions to attend to all aspects of marketing. This study explores the influence …