The concept of brand personality plays a crucial role in brand literature as consumers tend
to anthropomorphize brands by attributing human characteristics to them. The creation of a …

This study explored the factors influencing brand personality that can be used in Islamic
education institutions. The general dimension of brand personality is first dialogued with …

The present study investigated the impact of trust, perceived value, emotional value, attitude,
and relationship proneness on the purchase intention towards visual arts and the mediating …

This study aims to explore the effects of Environmental Factors, Brand Image, and Product
Quality on the Purchase Decisions of Yamaha Fazzio motorcycles in Makassar City. Utilizing …

The value of products to get products from the money they spend to get benefits on the
brand of a product or service, after that having a lifestyle that is more than the beginning …

The competitive landscape among universities in Indonesia necessitates Islamic higher
education institutions to attend to all aspects of marketing. This study explores the influence …

Airbnb is one of the most distinguished sharing economy platforms providing guests
accommodations. Despite a high number of individuals who use Airbnb, current behavioral …

Dunia pemasaran memasuki era baru Marketing 4.0, dimana adanya perubahan fokus
kepada penciptaan dan pengelolaan interaksi dengan konsumen dan dengan demikian …

This study focused on examining the impact of the sharing economy on the content of car-
sharing marketing communications. In the traditional economy, product manufacturers …

The competitive landscape among universities in Indonesia necessitates Islamic higher
education institutions to attend to all aspects of marketing. This study explores the influence …