Measurement of users' perception and visual behaviors to anthropomorphic design cues of
chatbots can improve our understanding of chatbots and potentially optimize chatbot design …

Animation is a design element that has “eye-catching” appeal in the consumer attention
market. Businesses invest significant resources to incorporate animated elements in the …

Users' first impressions of a website have a great impact on their subsequent behaviors and
attitudes toward the website. Visual complexity and order are two key factors of webpage …

Anthropomorphic appearance is a key factor to affect users' attitudes and emotions. This
research aimed to measure emotional experience caused by robots' anthropomorphic …

Anthropomorphism is defined as attributing human traits and emotions to non-human
entities. In the field of emotional design in multimedia learning, anthropomorphising …

As urbanization quickens, the role of public art in urban landscape design gains
prominence. Nevertheless, how stylistic characteristics of landscape public art affect …

Scholars have explored the factors influencing new product adoption from various
perspectives, such as product characteristics, personality traits, and marketing …

Interface icons are often scaled to adapt to different displays in cross-device collaborations.
However, adaptive scaling of icons may cause perceptual bias in how icon arrays are …

This study explored the impact of icon patterns, position, composition, and congruence on
user attention and recognition memory for single-row icon sets. Four patterns of an icon set …

Application icons are a pivotal part of graphical user interface of mobile devices. Despite a
trend away from complexity to simplicity in user interface design, there is lack of evidence …