Matching the language or content of a message to the psychological profile of its recipient
(known as “personalized persuasion”) is widely considered to be one of the most effective …

This paper presents a comprehensive review of persuasion techniques and their
applications in the context of designing persuasive communication systems for marketing …

The increasing availability of microtargeted advertising and the accessibility of generative
artificial intelligence (AI) tools, such as ChatGPT, have raised concerns about the potential …

The drive to encourage consumers to reduce animal meat protein has resulted in a
substantial market for plant-based meat products. Despite willingness and acceptance …

Against the backdrop of an evolving global fashion landscape and a growing emphasis on
sustainable consumption, this research, under the functional matching effects, conducts two …

Building on big data from Reddit, we generated two computational text models:(i) Predicting
the personality of users from the text they have written and (ii) predicting the personality of …

With the rapidly growing availability of scalable psychological assessments, personality
science holds great promise for the scientific study and applied use of customized behavior …

Traditional communication channels and new “human-computer interaction” spread
channels are intertwined, facilitating the promote of the concept of “green for all”. This paper …

We experimentally investigated whether appeals to moral principles—as operationalized by
the theory of Morality-as-Cooperation—increase pandemic-related public health behavior …

Persuasion research often suggests combining different message formats such as facts,
statistics, and narratives in message design to maximize persuasive effects. However, the …