Recent research has shown that the trade-off between customer satisfaction and productivity
can be mitigated through three strategic pathways: the (1) operations management (OM) …

The study identifies the factors impacting prosumers' intention for co-production and future
participation. It also investigates the moderating role of digital media usage in the …

Social media is a crucial tool for companies to reach their customers as additional touch
point and build brand awareness, but effectively using these platforms to engage with …

Artificial Intelligence (AI)-powered conversational agents have become ubiquitous tools in
the digital transformation of conventional customer-company interactions. Despite the …

Purpose This paper aims to study the role of self-concept in consumer relationships with
anthropomorphised conversational artificially intelligent (AI) agents. First, the authors …

Drawing on social exchange and anthropomorphism theory, this research examines the role
of virtual conversational assistants (VCA) as frontline employees. Specifically, we investigate …

El uso de asistentes virtuales es común en los procesos de atención de distintas
universidades alrededor del mundo. En la actualidad, se ofrecen varias herramientas de …

This study focuses on evaluating and enhancing the user experience of Emely, a
conversational agent aimed at improving language skills for second language learners …

The rapid development of information and communication technology (ICT) has had an
impact on various aspects of life, including in the world of work. The purpose of this research …

Örar tæknibreytingar hafa átt sér stað undanfarna áratugi. Fimmta iðnbyltingin er hafin með
tækninýjungum sem byggja á þeim sem fyrir voru og viðurkenningu samstarfs manna og …