The management literature has extensively studied viral marketing in the last decade;
however, there is a lack of research in understanding network structures and the role of …

Purpose This study examines the direct and indirect effect mechanisms of how using
smartphones for social media is associated with college students' civic engagement via …

Research question Online abuse is prevalent in sport and can be the by-product of trigger
events–reactive social media posts that motivate online hate. Little is known about what …

This study measured if residents, or subsets of residents, experienced social event impacts
(SEIs) and social media event impacts (SMEIs) from a major sport event. Panel data were …

Uses and gratifications theory has often been used in (sport) communication studies to
examine social media usage. Yet, criticisms of uses and gratifications theory (eg, it …

The objective of this study was to evaluate the impact of social media, big data, and smart
technology on intercultural communication and effective leadership inside the Ministry of …

With few exceptions, researchers have seldom explored the experiences of any female sport
fan who may be identified as a member of a racial minority. Given related calls for further …

Over recent years there has been a significant increase in foreign ownership within the
English Premier League, with 'sportswashing'being identified as a key motive for some new …

Background Social media (SM) was essential in promoting physical activity during the
COVID-19 pandemic, especially among people confined to their homes. Joe Wicks, a fitness …

Research question Given the worldwide growth of women's football and its presence on
social media, it is essential to explore and understand fan attitudes and culture. Research …