THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND SERVICE QUALITY TOWARDS THE PURCHASE DECISION OF H&M'S CUSTOMERS IN MEDAN

T Fransiska, A Alfonsius - Jurnal Ekonomi, 2022 - ejournal.seaninstitute.or.id
Abstract &M plays a major role in the fashion industry, and it is important for brands to
maintain and develop their customers' purchasing decisions. This study was conducted to …
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THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND SERVICE QUALITY TOWARDS THE PURCHASE DECISION OF H&M'S CUSTOMERS IN MEDAN

T Fransiska, A Alfonsius - Jurnal Ekonomi, 2022 - ejournal.seaninstitute.or.id
Abstract &M plays a major role in the fashion industry, and it is important for brands to
maintain and develop their customers' purchasing decisions. This study was conducted to …