Shining the spotlight on marketplace rituals: a review and research agenda
A Sreekumar, RA Arias, CC Otnes… - Journal of Marketing …, 2023 - Taylor & Francis
Although rituals are commonplace in marketer-consumer interactions, extant research
devotes limited attention to how 'marketplace actors' or MAs (marketers and stakeholders …
devotes limited attention to how 'marketplace actors' or MAs (marketers and stakeholders …
Shining the spotlight on marketplace rituals: a review and research agenda
A Sreekumar, RA Arias, CC Otnes… - Journal of Marketing …, 2023 - experts.illinois.edu
Although rituals are commonplace in marketer-consumer interactions, extant research
devotes limited attention to how 'marketplace actors' or MAs (marketers and stakeholders …
devotes limited attention to how 'marketplace actors' or MAs (marketers and stakeholders …